MDP × VYDIA / CHARTING CAMPAIGN

SET YURI 22

Our objective is to drive Set Yuri 22 into Spotify Brazil’s Top 200 by concentrating the track at the top of the country’s largest Funk playlists, then amplifying that momentum nationwide.

OPEN ON SPOTIFY

THE PRIMARY ENGINE

Brazil’s leading Funk playlists

Set Yuri 22 will be distributed across the largest Funk playlists available to our network, with priority placement in their highest positions to maximize visibility, repetition and streams.

10M+ active listeners across the combined playlist network

01

Top-position distribution

Placement near the top of the playlists concentrates the first wave of qualified listening and gives the track maximum exposure inside Spotify.

02

Built for charting velocity

This concentrated playlist reach is designed to accelerate daily streams, algorithmic signals and organic discovery — increasing the probability of a successful Top 200 entry.

01 / 04

THE CASCADE EFFECT / SPOTIFY

From the largest playlists to 10,000–30,000 placements

When the leading Funk curators position the same release simultaneously, thousands of smaller playlists discover it, validate it and replicate the movement.

01

Top positions inside Brazil’s largest Funk playlists

02

10M+ active listeners exposed across the network

03

10K–30K targeted playlist presence through the cascade effect

04

TOP 200 higher probability of a successful Spotify Brazil chart entry

WHY THE CASCADE MATTERS

Every additional playlist expands discovery, generates new listening sources and reinforces Spotify’s recommendation signals. The result is compounding distribution: more placements create more streams, and more streams create a stronger charting path.

CHART BENCHMARKS

180K daily streams Spotify Brazil Top 200 entry

800K–1M daily streams Range associated with Top 1–5 positions

02 / 04

NATIONWIDE AMPLIFICATION / BASE CAMPAIGN

Creators amplify the playlist engine across Brazil

Playlists drive the streams. TikTok and Instagram expand recognition, repetition and demand — bringing new listeners back to Spotify and strengthening the path to the charts.

100M–200M projected views across TikTok and Instagram

5,000–7,000 estimated creator videos

2,000+ influencers reached for campaign activation

EXPECTED CHART IMPACT

The influencer layer multiplies the reach already created by the playlist network. Together, playlist concentration, cascade distribution and nationwide creator exposure are designed to generate the daily streaming velocity required for a high-probability path to a Spotify Brazil Top 200 entry at minimum — with room to climb.

Creative activation

Trend creation
Dance challenge
Native creator-led content

Reach and content-volume estimates depend on creator adoption, platform dynamics and audience response.

03 / 04

CAMPAIGN OPTIONS

Three levels of charting pressure

Every package activates the leading Funk playlists and the cascade strategy. Higher tiers extend playlist permanence and multiply creator exposure, creating more time and momentum to reach — and climb — Spotify Brazil’s charts.

01

CHART ENTRY

US$60K

SPOTIFY PLAYLISTS

30 days across Brazil’s leading Funk playlists

Top-position distribution · 10M+ active listeners

Concentrated launch pressure designed to reach the Top 200 threshold.

02

EXTENDED MOMENTUM

US$80K

SPOTIFY PLAYLISTS

60 days across Brazil’s leading Funk playlists

Top-position distribution · 10M+ active listeners

50% more creator scale and twice the playlist permanence to strengthen chart entry and retention.

03

MAXIMUM SATURATION

US$100K

SPOTIFY PLAYLISTS

Up to 90 days across Brazil’s leading Funk playlists

Top-position distribution · 10M+ active listeners

Double the creator scale and maximum playlist permanence to compound streams and pursue higher chart positions.

Creator projections scale from the US$60K campaign baseline. All packages maintain the same core playlist and cascade strategy; duration and amplification intensity increase by tier.

04 / 04