MDP × VYDIA / CHARTING CAMPAIGN

SET YURI 22

Our objective is to make Set Yuri 22 unavoidable across Brazil’s main Funk discovery channels. We will activate the country’s leading Funk playlists and the largest possible influencer network within the same campaign window.

OPEN ON SPOTIFY
Set Yuri 22 track cover

01

Playlist activation

Priority positioning across all leading Funk playlists available to our network, covering Brazil’s largest independent curators.

02

Cascade effect

Concentrated exposure across the largest playlists drives discovery and encourages thousands of smaller curators to follow.

Targeted presence across 10,000–30,000 playlists.

03

Chart benchmarks

Based on MDP’s internal chart-monitoring data:

180K daily streams Spotify Brazil Top 200 entry
800K–1M daily streams Range associated with Top 1–5 positions

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NATIONWIDE SATURATION STRATEGY

Nationwide repetition across playlists, TikTok and Instagram

The strategy surrounds the release with repeated exposure across Brazil’s main listening and discovery channels, using the greatest available concentration of creators.

100M–200M projected views across TikTok and Instagram
5,000–7,000 estimated creator videos
2,000+ influencers reached for campaign activation

Creative activation

  • Trend creation
  • Dance challenge
  • Native creator-led content

TOTAL CAMPAIGN INVESTMENT

US$60,000

All leading Funk playlists available to our network and the largest possible influencer force.

Reach and content-volume estimates depend on creator adoption, platform dynamics and audience response.

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